Emre Faks Knowledge Group
an independent digital marketing consultancy company from Istanbul, Turkey
About Us
efkg is an independent digital marketing consultancy company that helps its clients apply impactful solutions in an increasingly blurry, complex and tech-driven landscape. efkg moves beyond the traditional consultancy role and delivers solutions rather than recommendations. Solutions that are developed taking client’s specific needs into consideration and evaluated against their impact over client’s business.
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As a fact that efkg is purely independent hence conflict-free, we are able to work for each and every member of the digital industry. Our current clientele includes brands, digital agencies, full service media agencies and publishers.
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Our Services
The scope of services for each individual client is always defined based on client’s specific needs related to digital marketing. The most common client demands -so far- can be broken down into two levels:
Continuous support to our clients'Â development efforts
Business Development: ​Helping clients leverage new business or business-extension opportunities.
Strategy Development: ​Helping clients develop new strategies to accomplish their marketing goals.
Concept & Idea Development: ​Helping clients put new concepts & ideas into practice that will serve to their objectives.
Providing consultancy services on specific areas
Branded Content Management: Content Development, Content Distribution (Earned & Paid), Native Advertising...
Digital Media Management: ​Budgeting, Managed Vs. Programmatic, Search, Social Media, Tracking, Reporting...
Monetization: ​Full-fledged Monetization Models, Introduction of New Models, Formats & Techniques, Yield Management...
Systems & Techniques: ​Ad-tech, Analytics, Benchmarking, Brand Safety, Tracking, Viewability…
Partnerships: Agency or Provider Selection, Contractual Topics, Evaluation & Improvement Techniques, Process Development, Remuneration Systems...
Emre Faks
Founder
efkg is established by Emre Faks, a well-trusted and visionary leader that has spent more than 25 years in the global marketing industry. His time, as a professional, includes 20 years at various positions -ranging from a junior planner to CEO- on the agency side, 3 years as a leader of digital sales at Hurriyet Newspaper and 2 years as a leader in charge of Turkey and the Middle East at Ligatus.
He has a vast amount of hands-on experience related to each aspect of digital marketing; from digital media to ad-tech to analytics… The fact that he started his media career in the offline media adds another dimension to his approach to marketing communications.
After having actively contributed to a good number of brands’ growth over the course of past 25 years, he decided to establish his own company to carry on working for a wider range of business types and companies.
